&H Stories | Deciphering Definitions: Digital Art today and tomorrow
As with society at large, the creation and showcasing of art will continue to be affected by contemporary developments in digital technology. Other creative industries - such as literature and music - have already been altered by the disruptive technologies of streaming services, e-book providers and other digital tools. The artworld has started to follow suit.
In the most simple of definitions, Digital art is referring to any artistic expression that use digital technology as part of either the creative process, or of the presentation of the work itself. Whereas traditional painters use oil and acrylic to create their work of art, Digital Artists paint with 0’s and 1’s, creating art through computer generated imagery or by drawing directly on a tablet.
Originating in the 1980’s and starting to segment itself from the 1990s and beyond, improvements in digital technology has allowed artists to manipulate or redesign pre-existing images, or to create work from scratch using only digital tools, thus empowering a creative freedom never experienced before with film, paint or other artistic media. Increasingly sophisticated new technologies bring with them ever more ways of creative expressions, making Digital Art an incredibly exciting and dynamic form of artistry.
With more and more artists, institutional actors, critics, museums and collectors taking note of the digital art world, we are convinced that we have only seen the beginning of this exciting subcategory of contemporary art. We are more than excited to be part of the journey!